For this brief I was tasked with creating a drinks brand from the words Cactus and Water. I quickly made an association between the spikes of a cactus and the stereotypes surrounding feminine beauty and shaving and used this as a central theme throughout. I chose to focus on the hangover-reducing effects of Cactus Water to create a 'predrink' at boozey social gatherings to tie in with the notion of shaved legs when going out.
